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To our awesome subscribers and fans,

First, we would like to thank you for your support of everything Anothersole stands for.

We set off to do 3 things in Anothersole.

  1. To build an outstanding product by combining premium leather with sports technology.
  2. To avoid crazy markups so more people can afford our shoes during this difficult economy.
  3. To help disadvantaged children with this business.

Our background

We have been supplying shoes to international retailers worldwide for close to 20 years and have developed more than 40,000 designs over that period. Yes it's true!

We channeled our knowledge and supply chain into making Anothersole awesome. We were determined to build a killer product where we don't cut corners but, whenever possible, choose to use better materials even if it costs more. After 2 years of preparation, we launched on 11 Nov 2016! We were nervous...

The overwhelming & unanimous feedback from customers and friends is that the product is amazingly comfortable. Popular models like Luisa, Lucie and Trixie went out-of-stock in 2 weeks. This indicates that the love for what we have created at Anothersole is embraced by you and truly spreading.

You are one of our first customers. We cannot thank you enough for trying us out and, directly or indirectly, helping to spread the word about Anothersole.

For those of you who pre-ordered and are waiting for your shoes, we are immensely humbled and very grateful for your support. Your shoes will expected to arrive at our warehouse starting from mid-December or a week after and we promise to ship them to you as soon as we possibly can.

Once again we thank you for your patience and support.

Our promise of #Buy1Feed1 is genuine. Anothersole will feed a marginalised child a meal with every pair sold. We set aside monies for the feed fund from the sale of the product and you can see the amount we set aside periodically on the "speedometer" chart on our website. (

Do get in touch with us through if you know of places where children are going to school hungry or malnourished due to their unfortunate circumstances. We look forward to working with these communities directly, with our valued customers being a part of it all. I would like to extend a personal invitation to you to join us in volunteering for the distribution of food to hungry children. Let us know if you are interested to go on such food drops.

Lastly, we would like to end this long letter (sorry!) by thanking you again. The social media shares, shoefies, positive comments and reviews, and best of all the word of mouth going around has been very encouraging to the team and us, as the founders of this amazing shoe. Thank you thank you thank you!!!

We want to continue to bring you more of Anothersole in the coming months. Stay on the list for new styles and colours! We have some amazing styles and insider deals coming up soon...keep in touch and HAVE A GREAT DAY !


Benny Chee & Phoebe

+ the amazing people in our team (u know who u r!)

December 01, 2016 by Benny Chee
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